It's a choice:

This is your choice, a conscious decision to re-align yourself to the planetary harmonics. Our choice every day of who what and why we are here. In this wild world of choice we have been almost programmed to believe that more is better, but what we are proposing is maybe a bit radical- perhaps less is more: that as we strip away the layers it is then that we return to our true intention, our soul mission, and then we can begin to build something deeper, something perhaps bigger than ourselves. And then, from that place we can expand to a universe in line with ourselves and our planet, the world we are co-creating.